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Fact sheet


·         TripAdvisor Mission:  Help people around the world plan and have the perfect trip

·         TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 32 million monthly visitors* across twelve popular travel brands: TripAdvisor®, airfarewatchdog.com™, bookingbuddy.com ™, cruisecritic.com™, holidaywatchdog.com™, independenttraveler.com™, onetime.com™, seatguru.com®, smartertravel.com™, travel-library.com™, travelpod.com™, and virtualtourist.com™.

·         TripAdvisor-branded sites alone make up the largest travel community in the world, with more than 25 million unique monthly visitors, 9 million members, and 20 million reviews and opinions

·         TripAdvisor.com features:

20 million honest travel reviews and opinions from real travelers around the world

- 61,000+ cities

- 270,000+ hotels

- 78,000+ attractions

- 469,000+ restaurants

- 1,380,000+ traveler photos covering 81,700+ hotels

·         Two-thirds of topics posted in the TripAdvisor forums are replied to within 24 hours

·         TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz and hotels.com

·         TripAdvisor Media Network offers travel suppliers effective graphical advertising and cost-per-click marketing platforms

·         TripAdvisor was founded in February 2000 and operates sites in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), France (http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), India (http://www.tripadvisor.in), Italy (http://www.tripadvisor.it), Japan (http://www.tripadvisor.jp) and Spain (http://www.tripadvisor.es)

·         TripAdvisor Media Network employed approximately 500 people as of November 2008

 

Business Partners

 

Expedia

Priceline

hotels.com

Venere

Orbitz

Opodo

American Airlines

TUI

Hotwire.com

Lastminute.com

Cendant

Accor

Sabre

Ebookers

British Airways

Delta

Continental

 

 

TripAdvisor.com Key Features

 

·         Quick Guides – Gives travelers a quick downloadable and printable guide that lists the top-rated hotels, restaurants and attractions for 5,000+ of the most popular destinations in the world.

·         Traveler Network – Helps you quickly uncover a network of travel experts you already know so you can base your travel decisions on the opinions of those who share your tastes.

·         Video – Makes it easy for you to post vacation videos and for travel marketers to showcase their properties by featuring their videos on TripAdvisor for free. Videos can be as long as 10 minutes each, and can be uploaded in AVI, Quicktime, Windows Media or MPEG4 formats.

·         Content Distribution/RSS – Allows hoteliers and other travel businesses to instantly publish TripAdvisor reviews on their own web sites. Go to www.tripadvisor.com/OwnerFeeds to get automatically generated html code.

·         Saves – Personalizes trip planning by allowing travelers to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travelers can customize and expand their plans by adding maps, photos, their own notes and travel plan details. 

·         MapsMakes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mashup combines hotel popularity, price and availability with a dynamic mapping tool.

·         Traveler Articles Allows millions of travelers to view, contribute to and edit the freshest travel “guidebooks” available on more than 33,000 destinations worldwide, using wiki functionality.

·         goLists Lets travelers publish and reference lists on everything travel.

·         Advanced Hotel Selection Tool Enables travelers to easily view a destination’s most popular hotels by price, neighborhood and star class.

·         Candid Photos Gives a “behind-the-scenes” view of hotels around the world and lets you contribute your own snapshots.   

·         Hotel Popularity Index Dynamically ranks the popularity of hotels worldwide based on content on TripAdvisor and across the Web.

·         Check Rates Compares hotel pricing and availability across multiple vendor commerce sites with one click.

·         TripWatch Offers customized e-mail alerts on the specific hotels, attractions and cities requested by the traveler, in the first personalized, time-sensitive e-mail newsletter for travelers planning a vacation.

·         Weekend Getaway Guides Personalizes travel research in a free, weekly e-mail guide based on a person’s zip code, giving subscribers suggestions for weekend getaways within an easy drive of their hometown.

  

Third-party Social Networking Applications

TripAdvisor has extended its brand exposure to millions of people through three applications on popular third-party social networking sites, including Facebook and MySpace:

Cities I’ve Visited, an interactive map that allows travelers to pin where they’ve been and where they’re going next and share it with their friends. It has nearly 6 million users and has consistently been Facebook’s #1 travel application since its launch in June 2007.

Local Picks, a restaurant review application that launched late in 2007, has attracted 1.4 million restaurant ratings.

TravelPod’s Traveler IQ Challenge, which determines traveler’s knowledge of geography with a timed test, has been played by more than 2.5 million people since June 2007.

 

Management Team

Stephen Kaufer, chief executive officer and founder

Christine Petersen, chief marketing officer

Marc Charron, managing director, Europe

Andy Gelfond, vice president, engineering

Robin Ingle, senior vice president, advertising sales

Eric Rosenzweig, senior vice president, strategic development and sales

Bryan Saltzburg, general manager, new initiatives

Tyler Young, vice president, finance and administration

David Morris, group corporate counsel

 

U.S. Headquarters

141 Needham Street, Newton, MA 02464

617-670-6300
www.tripadvisor.com  

 

Corporate Structure

TripAdvisor Media Network, operated by TripAdvisor, LLC, is part of Expedia, Inc. (Nasdaq: EXPE).

*source: comScore Media Metrix, May 2008

 

Press Contacts

Brooke Ferencsik (Consumer)
TripAdvisor

brooke@tripadvisor.com

617-670-6575

Brian Payea (Trade/Business)
TripAdvisor

bpayea@tripadvisor.com

617-670-6688

Key Contacts
Trip Advisor
Brooke Ferencsik
Phone: (781) 444-1113 x275

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